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Public Relations

Mind By Design® is a mental health clinic with over 25 locations throughout Ontario. We offer psychological assessments, therapy, and therapeutic devices to clients in over 10 languages. We provide empathetic, compassionate, genuine, personalized and discreet treatment, with emphasis on professional evidence-based therapy to help adults and adolescents live happier, more fulfilled and productive lives.

 

Mind By Design® is currently searching for a dynamic and talented PR professional to join us in an unpaid internship position, working within our operations team. You will play a key role in helping to increase our authority and promote our clinic by supporting public relations activities and key marketing campaigns, partnerships, and projects.

 

Responsibilities:

  • Enhance Mind By Design® clinic’s brand awareness and maintain PR and social media leadership;

  • Create and distribute press releases, bylined articles, speaking abstracts, and product pitches; and serve as editor for all content coming through PR;

  • Effectively utilize clinic’s social media channels;

  • Support teams with day-to-day writing and administration, including executive messaging, presentations, briefing materials and website content;

  • Assist with event coordination and planning; attend clinic’s events and interface with key media, stakeholders, and influencers;

  • Prepare, arrange and facilitate engaging interviews and speeches for tours of published personal development books;

  • Nurture current strategic partnerships and implement plans to establish new strategic partnerships (e.g. law firms, insurance companies, assessment centers, rehabilitation clinics, pain clinics, etc.);

  • Ensure the smooth operation of year-round groups, workshops and webinars;

  • Develop proposals and applications for grants and other government/non-profit initiatives;

  • Stay abreast of current news, trends and regulations in mental health sector, in media, and in marketing;

  • Work with the field marketing team to develop product positioning and messaging that differentiates the clinic and its programs; assist in the preparation of brochures, newsletters and other promotional materials.

 

Requirements:

  • Strong interpersonal skills, energetic and eager to learn along with professional drive;

  • Solid understanding of different social and media networks;

  • Efficiency at MS Office and G Suite;

  • Excellent verbal and written communication skills with the knowledge of formulating press releases and website contents;

  • Strong influencing skills and communication skills required to develop and maintain good relationships with market influencers and team members;

  • Highly organized with excellent time management skills, including the ability to prioritize between tasks, multitask complex deadlines under pressure, and manage competing priorities;

  • Attention to detail and demonstration of analytical decision-making and critical thinking;

  • Project an image of professionalism, integrity, tact and discretion while working with highly sensitive and confidential information;

  • Research skills for outreach purposes;

  • Design and creative skills are an asset.

 

Location for internship: Remotely. Mind By Design® is currently offering all supportive services and conducting meetings through video conferencing. There is limited access to our physical offices.

 

Supervisor for internship: 

Ellie Borden, Clinical Director 

clinicaldirector@mindbydesign.ca

Contact clinic: (888) 482-7265 

 

Internship terms: This is an unpaid internship. No benefits provided.

 

Number of hours: 37.5 hours per week to be completed Monday to Friday 9:00 AM to 4:30 PM. You may be required to work 2.5 to 5.5 more hours per week. This will depend on the active projects and tasks needing attention.

 

Starting Date: Flexible

 

To apply, please send your resume and cover letter to clinicaldirector@mindbydesign.ca.

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